Nov 03 2022

Spending in America’s midterms is breaking records

"Ironically, Facebook’s and YouTube’s strictness has caused money to flow to platforms without strong safeguards. By restricting targeting, Facebook and YouTube have sparked “frustration” among advertisers, who are taking money away from them and putting them toward newer connected TV and streaming firms, says Grace Briscoe of Basis Technologies, a marketing firm. These newer players lack the same strict standards. According to a report by researchers at the Centre on Technology Policy at the University of North Carolina at Chapel Hill, around half of the 61 companies they surveyed lacked an explicit political ads policy, and only half of them barred misinformation."

Read more in The Economist (subscription).

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