Feb 20 2024

Walmart’s $2.3bn Vizio buyout will help the retailer compete against Amazon & Roku in CTV

The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could open opportunities to leverage their customer data via Walmart Connect to reach potential purchasers in Vizio OS,” says Amy Rumpler, senior vice-president of search and social media services at adtech software firm Basis Technologies.

Read more in The Drum.

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