Ian Trider, a member of the IAB working group that developed ads.txt, told The Drum that there's nothing fundamentally wrong with the fraud-prevention standard; the industry just needs to adopt more streamlined practices that make less room for fraud.
"One of the things that buyers could do is limit their buying to only supply paths that the publisher has listed as direct in their ads.txt file," said Trider, who is also the director of RTB platform operations at Centro.
Read more in The Drum.
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