"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
Ian Trider, a member of the IAB working group that developed ads.txt, told The Drum that there's nothing fundamentally wrong with the fraud-prevention standard; the industry just needs to adopt more streamlined practices that make less room for fraud.
"One of the things that buyers could do is limit their buying to only supply paths that the publisher has listed as direct in their ads.txt file," said Trider, who is also the director of RTB platform operations at Centro.
Read more in The Drum.
"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
"Ian Trider, VP, Product, Basis Technologies for embodying the spirit of the OpenRTB protocol and his commitment to the Programmatic ...
"Shawn’s appreciation for the complexity and challenge of human interaction informs the talent strategy at Basis. “We invest a lot ...