"Kevin Yamano, VP of Marketing at TapClicks, sits down with Tyler Kelly, President of Basis Technologies, a leading comprehensive, automated, and intelligent SaaS Platform for Marketers."
Listen to the conversation on the YouTube channel of TapClicks.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. ...
