"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"As social media continues to infiltrate more and more of our daily lives, increasingly advertisers are asking how they can take advantage of data that’s being collected to improve the performance of their campaigns. Today, Basis Technologies is taking a big step by announcing an integration with TikTok that will provide advertisers with access to real-time performance data from TikTok’s self-serve platform."
Read more in StreetFight Magazine.