More Ad Transparency, Control Come to RE/MAX

"Unify is a new software within the Basis DSP and provides flexibility to work with an agency, in-house team, or Basis itself. Basis launched a pilot of Unify with RE/MAX over a year ago to address this need. Unify holds the promise of ad performance and transparency among all agencies running campaigns on the site. StreetFight sat down with Abby Lee, EVP of Marketing, Communications and Events at RE/MAX, and Grace Briscoe, EVP of client development at Basis, to learn more."

Read more in StreetFight Magazine.