"Just this week, the programmatic adtech company Basis Technologies announced that it’s teaming up with FreeWheel, a technology platform for the television advertising industry, to give advertisers more direct access to premium CTV ad inventory. The integration will give Basis platform users access to programmatic guaranteed buying capabilities on premium video inventory, on publishers across the ad ecosystem."
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"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
