Aug 24 2023

Basis Announces FreeWheel Partnership to Democratize CTV Advertising

"Just this week, the programmatic adtech company Basis Technologies announced that it’s teaming up with FreeWheel, a technology platform for the television advertising industry, to give advertisers more direct access to premium CTV ad inventory. The integration will give Basis platform users access to programmatic guaranteed buying capabilities on premium video inventory, on publishers across the ad ecosystem."

Read more on StreetFight Magazine.

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