Advertisers Can Learn from Political Marketers

"Political advertising can be viewed as the north star for B2B and B2C marketers. In politics, voter outreach and paid advertising campaigns are building towards the ultimate one-day sale event – Election Day. From crafting campaigns around tentpole events and timely big moments, to planning ahead from a budgeting perspective, political marketers know how to make strategic decisions, stay flexible and nimble when racing to headlines and fundraising opportunities, and prioritize hyper personalization to find their target voters where they are."

Read more from Basis Technologies' Jaime Vasil in StreetFight Magazine.