"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Declining ad spend and talent gaps have made it a daunting time in the digital advertising industry, which has historically been rife with turnover even in the best of times.
Rather than doubling down on endless hours of work and cutthroat culture, all players in the digital media ecosystem can persist by being more open, empathetic, and helpful.
Here are three C’s (and no, we’re not talking about third-party cookies!) to focus on to position your agency for long-term success."
Read more from Basis Technologies' Katie Risch in StreetFight.