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"Discussions on quiet quitting have been circulating around the internet for the past several months. The origins being sourced from TikTok over the summer, the popularized term refers to the philosophy of not quitting a job but instead committing to the minimum workload required.
Now business leaders including those in the advertising world are left to reflect on how much the trend is permeating their individual workforces.
If the great resignation of the past year was any indication, it can be expected that the answer is, possibly a lot."
Read more from Basis Technologies' Noor Naseer in SmartBrief.