"Centro, a digital advertising provider, helped target the online ads via Facebook and YouTube toward people who were considered politically conservative and identified by researchers as neither alarmed about nor dismissive of climate change.
The campaign deployed the messaging in two competitive U.S. congressional districts – one in Missouri and one in Georgia.
Awareness and concern about climate change has been growing in the United States, but the shift has been far smaller among right-learning voters in a country where views on climate change often are shaped more by political affiliation than science."
Read more on Thomson Reuters News.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"The timing is the real problem. Forty-eight percent of digital political ad budgets land in the final 30 days before ...
