"Plus, a recent EMarketer report based on Basis Technologies and GWI research found that 42% of Gen Z shoppers said they’re likely to purchase their holiday gifts through social media platforms, a greater proportion than millennials (26%), Gen Xers (15%) and baby boomers (6%) who said the same."
Read more in RetailDive.
"As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in ...
Basis has made the shortlist for The Drum B2B World Fest Awards. Our 'Seamless' campaign is nominated in the category ...
"Our Best Workplaces lists highlight organizations excelling in creating positive, inclusive, and engaging environments. Explore top companies recognized for exceptional ...
