"The volatile nature of the current political climate is creating a corresponding uncertainty for political marketing agencies and consultants to achieve their marketing objectives, finds a survey of 65 "progressive, conservative and non-partisan" specialists surveyed by digital media-buying processor Centro in April.
Only 6% said it's having no impact on their capabilities, while 76% said they are, but they aren't even sure what the impact will be."
Read more in MediaPost.
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“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
"As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in ...
