"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
"The volatile nature of the current political climate is creating a corresponding uncertainty for political marketing agencies and consultants to achieve their marketing objectives, finds a survey of 65 "progressive, conservative and non-partisan" specialists surveyed by digital media-buying processor Centro in April.
Only 6% said it's having no impact on their capabilities, while 76% said they are, but they aren't even sure what the impact will be."
Read more in MediaPost.
"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
"Ian Trider, VP, Product, Basis Technologies for embodying the spirit of the OpenRTB protocol and his commitment to the Programmatic ...
"Shawn’s appreciation for the complexity and challenge of human interaction informs the talent strategy at Basis. “We invest a lot ...