"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...
"The volatile nature of the current political climate is creating a corresponding uncertainty for political marketing agencies and consultants to achieve their marketing objectives, finds a survey of 65 "progressive, conservative and non-partisan" specialists surveyed by digital media-buying processor Centro in April.
Only 6% said it's having no impact on their capabilities, while 76% said they are, but they aren't even sure what the impact will be."
Read more in MediaPost.
"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...
To determine the 100 Best Medium Workplaces of 2023, Fortune partnered with global people analytics firm Great Place to Work ...
"Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are ...