"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...
"The volatile nature of the current political climate is creating a corresponding uncertainty for political marketing agencies and consultants to achieve their marketing objectives, finds a survey of 65 "progressive, conservative and non-partisan" specialists surveyed by digital media-buying processor Centro in April.
Only 6% said it's having no impact on their capabilities, while 76% said they are, but they aren't even sure what the impact will be."
Read more in MediaPost.