Study Finds Political Marketing Specialists Lack Visibility About Achieving Goals, Cite Digital Platforms

"The volatile nature of the current political climate is creating a corresponding uncertainty for political marketing agencies and consultants to achieve their marketing objectives, finds a survey of 65 "progressive, conservative and non-partisan" specialists surveyed by digital media-buying processor Centro in April.

Only 6% said it's having no impact on their capabilities, while 76% said they are, but they aren't even sure what the impact will be."

Read more in MediaPost.