"During the session, we talked about how brands seemed to be moving their budgets further toward the walled gardens, and what the rest of the web should do about it, especially now that cookies are going away. Panelist Shawn Riegsecker CEO & Founder, Basis Technologies said he doubted that any of the cookie alternatives, such as the Trade Desk-backed UID 2.0 were likely to work, while Tanja Mimica CEO & Co-Founder, of the DSP Martin, expressed hope that better attribution would tilt things in the Open Web’s favor."
Read more in Next in Marketing.
"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
