"Triton Digital, through a partnership with Basis Technologies, will enable marketers to streamline and consolidate advertising across podcast, streaming and terrestrial broadcast radio via the Triton Audio Marketplace.
The expanded partnership, announced Wednesday, gives brands and agencies programmatic guaranteed buying access to broadcast radio ads. It solves the challenge of media buyers gaining access to all forms of audio through one platform, and to expand campaigns into broadcast media."
Read more in MediaPost.
"The AdExchanger Awards celebrate the organizations, technologies and teams driving measurable impact across today’s advertising ecosystem. On September 28, more ...
"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
