Triton, Basis Deepen Integration To Support Ads Across Digital, Broadcast Radio Segments

"Triton Digital, through a partnership with Basis Technologies, will enable marketers to streamline and consolidate advertising across podcast, streaming and terrestrial broadcast radio via the Triton Audio Marketplace.

The expanded partnership, announced Wednesday, gives brands and agencies programmatic guaranteed buying access to broadcast radio ads. It solves the challenge of media buyers gaining access to all forms of audio through one platform, and to expand campaigns into broadcast media."

Read more in MediaPost.