Study Finds A Third Of Advertisers/Agency Execs Plan To Leave Job Within Two Years

"More than a third of U.S. ad executives -- both advertisers and agency media executives -- plan to leave their current jobs within the next two years, and many attribute it to the increasing complexity and lack of training and support they receive from their current organization. That's one of the main findings of a survey fielded by Advertiser Perceptions for Basis Technologies (formerly Centro) in October.

The study, which shows 38% of advertiser and agency execs plan to leave their current jobs within two years, comes as the ad industry is experiencing one of its greatest labor and talent crunches ever, as part of the so-called "Great Resignation" triggered by lifestyle and soul-searching changes sparked by the ongoing COVID-19 pandemic."

Read more in MediaPost.