"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
While President-elect Joe Biden did not campaign on aggressive promises to break up Facebook and Google as Donald Trump's administration has, that doesn’t mean Silicon Valley tech companies and brands are out of the woods.
Advertising executives should expect a steady focus on regulation, stemming from privacy to alleged bias in platforms like Facebook and Twitter.
How will the next administration affect advertising? Centro CEO Shawn Riegsecker called it the “multibillion dollar question” the industry faces, and said "probably the only thing the two parties agree on is how much they hate big tech."
Read more in MediaPost.