"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"That’s what political media-buying and advertising operatives at ad agencies involved in the 2016 midterm elections campaigns said when asked by digital advertising and media-buying technology firm Centro surveyed them about their views on political media campaigns recently."
Read more in MediaPost.
"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
"What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a ...