"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Hart Vice President of Media and Analytics Kira Clifton said that with the introduction of SmartBid, a smart bidding system based on artificial intelligence, Basis Technologies transformed from a trading partner to an ad-technology partner that helped to more quickly optimize campaigns."
Read more in MediaPost.
"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
"What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a ...