News: Hart Agency Finds Higher Performance From AI In Bidding Tech - Basis Technologies
Oct 03 2024

Hart Agency Finds Higher Performance From AI In Bidding Tech

"Hart Vice President of Media and Analytics Kira Clifton said that with the introduction of SmartBid, a smart bidding system based on artificial intelligence, Basis Technologies transformed from a trading partner to an ad-technology partner that helped to more quickly optimize campaigns."

Read more in MediaPost.

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