"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...
"Hart Vice President of Media and Analytics Kira Clifton said that with the introduction of SmartBid, a smart bidding system based on artificial intelligence, Basis Technologies transformed from a trading partner to an ad-technology partner that helped to more quickly optimize campaigns."
Read more in MediaPost.
"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...
"Programmatic advertising grew during the recent election, with CTV taking a larger share, according to an analysis by the automation ...
"Unify is a new software within the Basis DSP and provides flexibility to work with an agency, in-house team, or ...