"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"Hart Vice President of Media and Analytics Kira Clifton said that with the introduction of SmartBid, a smart bidding system based on artificial intelligence, Basis Technologies transformed from a trading partner to an ad-technology partner that helped to more quickly optimize campaigns."
Read more in MediaPost.
"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"DirecTV Remote inventory will be available programmatically through select launch partners including Place Exchange by Broadsign, the leading SSP for ...
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...