"Now in their 21st year, the OMMA Awards honor the best in Online Media, Marketing and Advertising with 58 categories ...
"Some 54% of buyers participating in a survey by Basis Technologies say they will research online before purchasing, and 36% will use search engines, while 41% will browse online for new products or brands.
The report was produced in partnership with GWI, which used a panel of more than 22 million consumers, and fielded the 2023 Holiday Shopping Trends survey from August 24, 2023, to September 1, 2023."
Read more in MediaPost.