"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"Some 54% of buyers participating in a survey by Basis Technologies say they will research online before purchasing, and 36% will use search engines, while 41% will browse online for new products or brands.
The report was produced in partnership with GWI, which used a panel of more than 22 million consumers, and fielded the 2023 Holiday Shopping Trends survey from August 24, 2023, to September 1, 2023."
Read more in MediaPost.
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
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