"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Some 54% of buyers participating in a survey by Basis Technologies say they will research online before purchasing, and 36% will use search engines, while 41% will browse online for new products or brands.
The report was produced in partnership with GWI, which used a panel of more than 22 million consumers, and fielded the 2023 Holiday Shopping Trends survey from August 24, 2023, to September 1, 2023."
Read more in MediaPost.