"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
"In a move that creates yet another option for legacy media-buying systems provider MediaOcean, digital native Centro is teaming with Comcast’s FreeWheel to offer a one-stop solution for managing campaigns end-to-end, from planning to bill payments. That last part is an especially important development. Although it seems like a mundane part of the business, reconciling and paying the supply side is where some of the most friction occurs in the media-buying process."
Read more in MediaPost.
"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
"Ian Trider, VP, Product, Basis Technologies for embodying the spirit of the OpenRTB protocol and his commitment to the Programmatic ...
"Shawn’s appreciation for the complexity and challenge of human interaction informs the talent strategy at Basis. “We invest a lot ...