"Each year, ThinkLA celebrates Southern California’s advertising, marketing, and media superstars. We continue to honor campaigns, agencies, clients, marketers, media ...
"In a move that creates yet another option for legacy media-buying systems provider MediaOcean, digital native Centro is teaming with Comcast’s FreeWheel to offer a one-stop solution for managing campaigns end-to-end, from planning to bill payments. That last part is an especially important development. Although it seems like a mundane part of the business, reconciling and paying the supply side is where some of the most friction occurs in the media-buying process."
Read more in MediaPost.
"Each year, ThinkLA celebrates Southern California’s advertising, marketing, and media superstars. We continue to honor campaigns, agencies, clients, marketers, media ...
"Facts: Basis, a powerful and comprehensive automated digital media management platform, enables marketers to plan, buy, analyze and streamline campaigns ...
"Basis Technologies, which supports cloud-based workflow automation, on Wednesday will announce the addition of its cookieless data offerings through a ...