It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs ...
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"Connected TV devices witnessed a dramatic increase last year.
Digital media programmatic advertising spend for the 2020 political elections was up nearly 300%, according to ad-tech company Centro. CTV devices grabbed a 19% share of political ad spend -- up from 5% in the 2018 midterm elections.
Mobile (phone) devices remain the dominant leader in political advertising spend, with a 46% share. Desktop is next at 31%, while tablets are 4%.
All three dipped in political advertising spend share versus 2018 -- mobile was 51%, desktop, 37% and tablets came in at 7%.
While ad spend skyrocketed, Centro says CTV devices only increased in share of impressions -- rising from 3% to 6%."
Read more in MediaPost.