"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
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"Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer’s best-performing audiences.
The Basis platform is the first demand side platform (DSP), per the company, to offer contextual category recommendation targeting. Basis is a software that consolidates digital operations across programmatic, direct, CTV, search, and social campaigns...
Peer39, a provider of pre-bid keyword, contextual, and brand safety technology, powers the feature put together by the two companies.
Advertisers use the feature to analyze the overall performance metrics of a brand or a campaign such as impressions, conversions, completion rates, general key performance indicators (KPIs), and more."
Read more in MediaPost.