Centro Acquires Paid-Search Ad Platform To Build Into Basis

"Centro today announced the acquisition of QuanticMind, which develops predictive advertising technology for digital media channels. The two companies were in discussions for 18 months, but financial details were not disclosed. The deal closed last week.

QuanticMind’s platform relies on artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search advertising management and marketing intelligence visualization.

Centro’s long-term vision to enable advertisers to log in to one platform to automate and transact across all types of paid digital advertising began around the time Basis launched in 2018."

Read more in MediaPost.