"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
"If brands are interested in bringing marketing/advertising capabilities in-house, should agencies be fearful? I don’t get that sense, based on attending the Association of National Advertisers In-House Agency Conference recently. The development of in-house agencies is certainly a challenge for the traditional agency business. But this model won’t work for every single brand in the world. And if it does, there are still ways that agencies can work with those brands."
Read more from Centro's Genny Drennen in MediaPost.
"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
"To determine the Best Workplaces for Women, Fortune research partner Great Pla"ce to Work analyzed feedback representing more than 1.3 ...
"Some 54% of buyers participating in a survey by Basis Technologies say they will research online before purchasing, and 36% ...