"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
"Basis Technologies created a feature to automate time-consuming processes and reduce repetitive manual tasks required to build and share digital advertising reports.
The product -- Data Canvas -- is designed to improve communication between agencies and clients through live, customizable dashboards. The platform automatically gathers data on advertising tactics managed in the Basis platform for programmatic, vendor-direct, search and social."
Read more in MediaPost.
"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
"As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional ...
The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could ...