Basis Technologies Embraces Data Visualization, Automated Ad Reporting

"Basis Technologies created a feature to automate time-consuming processes and reduce repetitive manual tasks required to build and share digital advertising reports.

The product -- Data Canvas -- is designed to improve communication between agencies and clients through live, customizable dashboards. The platform automatically gathers data on advertising tactics managed in the Basis platform for programmatic, vendor-direct, search and social."

Read more in MediaPost.