"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Basis Technologies created a feature to automate time-consuming processes and reduce repetitive manual tasks required to build and share digital advertising reports.
The product -- Data Canvas -- is designed to improve communication between agencies and clients through live, customizable dashboards. The platform automatically gathers data on advertising tactics managed in the Basis platform for programmatic, vendor-direct, search and social."
Read more in MediaPost.