In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Basis Technologies created a feature to automate time-consuming processes and reduce repetitive manual tasks required to build and share digital advertising reports.
The product -- Data Canvas -- is designed to improve communication between agencies and clients through live, customizable dashboards. The platform automatically gathers data on advertising tactics managed in the Basis platform for programmatic, vendor-direct, search and social."
Read more in MediaPost.
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
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"ADWEEK’s inaugural Tech Stack Awards celebrate the companies behind 2025’s most groundbreaking product and platform launches that have driven proven ...