"Basis Technologies is offering steps to automate marketing accountability and reporting with the integration of TikTok ad-delivery data alongside programmatic, direct, search and social — despite reports that the company notes exceptions for storing creator data.
A central hub in the Basis platform enables advertisers to manage campaigns across a variety of platforms, making it easy to understand and optimize performance data."
Read more in MediaPost.
"Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched ...
"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating ...
"This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across ...
