Jul 06 2023

Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy

"Basis Technologies and other ad-technology companies have started to build workarounds and partnerships in the wake of demand-side platform MediaMath's filing for Chapter 11 bankruptcy protection in Delaware district court last week. 

On Thursday, Basis announced the launch of a curated marketplace with Audigent, a data and identity platform looking for an alternative to its partnership with MediaMath."

Read more in MediaPost.

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