"Advertising has fueled the internet’s rise, its growth, and its openness. It’s allowed for the democratization of information, the birth of new industries, and more personalized customer experiences. But as the years have passed, and the World Wide Web has emerged from adolescence and into young adulthood, the digital advertising industry has morphed and mutated to the point where corporate interest has trumped consumer privacy, undermining the very spirit that birthed the modern internet itself."
Read more from Basis Technologies' Shawn Riegsecker in MediaPost.
"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
