"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through ...
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"Advertising has fueled the internet’s rise, its growth, and its openness. It’s allowed for the democratization of information, the birth of new industries, and more personalized customer experiences. But as the years have passed, and the World Wide Web has emerged from adolescence and into young adulthood, the digital advertising industry has morphed and mutated to the point where corporate interest has trumped consumer privacy, undermining the very spirit that birthed the modern internet itself."
Read more from Basis Technologies' Shawn Riegsecker in MediaPost.