"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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"Any attempts at clairvoyance are futile when it comes to trying to predict the future of advertising, but it’s interesting to get a glimpse of what industry executives think. It's impossible to precisely predict the path of technology three to six to 12 months out, even with all the brilliant minds making predictions, but many in the past have come close.
Amy Rumpler, senior vice president of paid search and social at Basis Technologies, believes that privacy and measurement of the effectiveness of media will continue to be important topics in 2023."
Read more in MediaPost.