"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...
"Agencies and brands, including smaller businesses, now have access to more diverse, multicultural publications for their digital advertising. This is thanks to a new partnership between programmatic DSP Basis Technologies and Direct Digital Holdings, an umbrella company that includes buy-side companies for these publishers."
Read more in MarTech.