"Hart Vice President of Media and Analytics Kira Clifton said that with the introduction of SmartBid, a smart bidding system ...
"That's part of the reason why Schlage, working with agency of record (AOR) The Basement and technology partners Centro, Placemedia and Samba TV, made the pivot away from a traditional TV buying strategy toward a data-driven programmatic approach."
Read more in MarketingDive.
"Hart Vice President of Media and Analytics Kira Clifton said that with the introduction of SmartBid, a smart bidding system ...
"Discover the exceptional women selected as this year’s Advertising Week New York Future is Female shortlist, proudly brought to you ...
"The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in ...