"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"That's part of the reason why Schlage, working with agency of record (AOR) The Basement and technology partners Centro, Placemedia and Samba TV, made the pivot away from a traditional TV buying strategy toward a data-driven programmatic approach."
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"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...