In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"That's part of the reason why Schlage, working with agency of record (AOR) The Basement and technology partners Centro, Placemedia and Samba TV, made the pivot away from a traditional TV buying strategy toward a data-driven programmatic approach."
Read more in MarketingDive.
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"ADWEEK’s inaugural Tech Stack Awards celebrate the companies behind 2025’s most groundbreaking product and platform launches that have driven proven ...