"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...

"We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients."
Listen to the episode on Marketecture.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"She Runs It today announced the 2027 honorees for its annual Working Mothers of the Year Awards, celebrating women across ...