"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...

Basis Technologies SVP Jennifer Schaen is interviewed on the Programmatic Digest Podcast. She talks with Helene Parker about the different needs of different types of customers looking to adopt programmatic advertising.
Listen to the episode on the Programmatic Digest Podcast or on Apple, Google or Spotify podcasts.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"The timing is the real problem. Forty-eight percent of digital political ad budgets land in the final 30 days before ...