"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...

Basis Technologies SVP Jennifer Schaen is interviewed on the Programmatic Digest Podcast. She talks with Helene Parker about the different needs of different types of customers looking to adopt programmatic advertising.
Listen to the episode on the Programmatic Digest Podcast or on Apple, Google or Spotify podcasts.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...