"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
Basis Technologies SVP Jennifer Schaen is interviewed on the Programmatic Digest Podcast. She talks with Helene Parker about the different needs of different types of customers looking to adopt programmatic advertising.
Listen to the episode on the Programmatic Digest Podcast or on Apple, Google or Spotify podcasts.
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...
"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...