"The Local Media Consortium (LMC) has a new offering for the 80 media companies and 3,300 outlets that are members: access to Centro’s Basis platform. Centro and the LMC have partnered for years, but access to Basis was something many of the organization's members were eager to access. Through the Basis platform media organizations are able to automate, streamline and unify functions like managing campaigns for search, social and programmatic in one system. Users can also take advantage of its integrated DSP when ordering campaign optimizations across all channels while managing all interactions with multiple vendors."
Read more in MediaPost.
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