Sep 16 2022

Programmatic advertising and CTV are becoming forces in political advertising—but there’s a transparency problem

"Political advertising keeps growing—but its surge during the 2022 midterms is leading to questions about its overall transparency.

Political advertisers increased their spending on CTV devices by 1500% in the first half of 2022 compared with the same period in 2020, according to Basis Technologies, which handles programmatic ads for political campaigns. Our own CTV advertising forecast expects overall 2022 growth over 2020 to “only” be 109%, meaning that political advertising is heavily over-indexing on CTV."

Read more in Insider Intelligence.

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