Triton Integrates Programmatic Marketplace On Basis Ad-buying Platform

"Triton Digital’s a2x programmatic marketplace for streaming audio and podcast inventory is securing a spot in Centro’s Basis, a demand side platform where advertisers and agencies go to purchase digital ad inventory. The alliance puts Triton’s inventory in front of digital buyers while for Centro, it bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals."

Read more in Inside Radio.