"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
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"Triton Digital’s a2x programmatic marketplace for streaming audio and podcast inventory is securing a spot in Centro’s Basis, a demand side platform where advertisers and agencies go to purchase digital ad inventory. The alliance puts Triton’s inventory in front of digital buyers while for Centro, it bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals."
Read more in Inside Radio.
"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
"As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional ...
The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could ...