"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...

"Ian Trider, VP, Product, Basis Technologies for embodying the spirit of the OpenRTB protocol and his commitment to the Programmatic Supply Chain Commit Group. Ian has been a vital contributor since the inception of IAB Tech Lab and OpenRTB."
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"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...