"Hart Vice President of Media and Analytics Kira Clifton said that with the introduction of SmartBid, a smart bidding system ...
"In the Sensei’s Corner this week, we welcome Noor Naseer, VP of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how we can fix automation problems, and how automation has impacted media buying. Do you currently have internal automation? How are you inspiring your teams into being effective in their campaign performances? What are you doing to remain productive and creative?"
Listen to the episode on The Programmatic Digest Podcast.