"Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched ...

"As consumers, we believe privacy is important and our data should be protected. However, OS providers have taken a laissez-faire, Ayn Randian stance on consumer privacy. The prevailing industry mindset is that it’s the consumer’s responsibility to read, understand and ultimately accept the terms and conditions of the apps they download. But we all know that’s ridiculous. Most consumers lack the time and knowledge to become technology and legal experts relative to Terms of Service (TOS), data and consumer privacy usage."
Read more from Centro's Shawn Riegsecker about consumer privacy in International Business Times.