Advertising experts say the reasons Facebook hasn’t budged could range from its desire to keep ads auction prices up to fearing more backlash for policing mishaps to creating a frustrating experience for users. But ultimately, Facebook has more reasons to make at least some changes than it does to stand pat, experts say. “It does seem like they have every reason to make a big move, and there’s almost no reason not to,” says Grace Briscoe, vice president at ad-tech platform Centro.
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