"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...
"Automation is everywhere. We see and leverage it in our daily lives, yet many industries are hesitant to adopt it. Today, we’re looking at the digital media landscape, specifically advertising agencies and in-house media companies, to explore why automation is essential for post-pandemic success in an industry that’s already lagging behind.
In this Q&A, we’ll hear from advertising industry insider Shawn Riegsecker, CEO and founder of Centro, global provider of enterprise automation technology, on why the industry needs automation now more than ever. He’ll provide an overview of why automation is so crucial to digital media industry processes, as well as his take on the trajectory of the technology."
Read more in Forbes.