"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Our mission is to build the most comprehensive, automated, and intelligent media-buying platform in the world. We have set out to be the most widely-used and adopted platform in the world, measured by the amount of dollars transacted through it. So that's our goal, and we are intently focused on it."
Read more about the growth of Centro's platform, Basis, in Forbes.
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...
"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...