"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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"Nine months ago, 5G was set to take the mobile and digital world by storm. Depending on who you ask, 5G could be a major boon for digital media, or the latest in a long line of tech developments hyped up way too soon (VR anybody?). There is plenty about its rollout for marketers and advertiser to salivate on. But for it to deliver on the hype, it needs to actually arrive. When that happens, here are five ways that 5G is poised to affect advertising overall."
Read more from Centro's Noor Naseer in MartechSeries.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...