"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Facebook’s changes to its organic News Feed make it even more important to craft a solid, full-funnel paid social strategy in order to ensure that marketing teams and organizations are reaching customers where they spend their time—whether that’s on Facebook, Instagram or other social applications and websites."
Read more from Centro's Amy Rumpler on Adweek.