"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
“We are seeing social as a growth opportunity,” said April Weeks, executive vice president of media services and operations at marketing agency Centro. “Some clients are leaning into social, particularly from a branding standpoint. But if they're promoting specific products within their portfolio, particularly for consumer-focused offerings, social can play a meaningful role in customer acquisition.”
Centro’s April Weeks was among a panel of experts eMarketer interviewed for this analysis.
Subscribers can access the full report at eMarketer.
"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...