"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Amazon partnered with TikTok and Pinterest to enable shoppers to buy items from Amazon ads without leaving the platforms. That’s a huge play for Gen Z, which is twice (47%) as likely as the average consumer (20%) to buy holiday gifts via social commerce this year, according to Basis Technologies and GWI."
Read more in eMarketer.