"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Amazon partnered with TikTok and Pinterest to enable shoppers to buy items from Amazon ads without leaving the platforms. That’s a huge play for Gen Z, which is twice (47%) as likely as the average consumer (20%) to buy holiday gifts via social commerce this year, according to Basis Technologies and GWI."
Read more in eMarketer.