"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Amazon partnered with TikTok and Pinterest to enable shoppers to buy items from Amazon ads without leaving the platforms. That’s a huge play for Gen Z, which is twice (47%) as likely as the average consumer (20%) to buy holiday gifts via social commerce this year, according to Basis Technologies and GWI."
Read more in eMarketer.