"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Amazon partnered with TikTok and Pinterest to enable shoppers to buy items from Amazon ads without leaving the platforms. That’s a huge play for Gen Z, which is twice (47%) as likely as the average consumer (20%) to buy holiday gifts via social commerce this year, according to Basis Technologies and GWI."
Read more in eMarketer.