"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...
"Amazon partnered with TikTok and Pinterest to enable shoppers to buy items from Amazon ads without leaving the platforms. That’s a huge play for Gen Z, which is twice (47%) as likely as the average consumer (20%) to buy holiday gifts via social commerce this year, according to Basis Technologies and GWI."
Read more in eMarketer.