Aug 30 2024

Retailers lean into AI-powered search, in-store partnerships and other ‘interesting’ strategies

"Amazon partnered with TikTok and Pinterest to enable shoppers to buy items from Amazon ads without leaving the platforms. That’s a huge play for Gen Z, which is twice (47%) as likely as the average consumer (20%) to buy holiday gifts via social commerce this year, according to Basis Technologies and GWI."

Read more in eMarketer.

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