With eight months to go until the 2020 US presidential election, political activity on social media is heating up. This report serves as a playbook for commercial brands on how to cut through the political noise and reach their audiences on social.
“Facebook is an integral part of every political campaign strategy,” said Grace Briscoe, vice president of client development for candidates and causes at digital advertising agency Centro. “If Facebook were to make a dramatic change to its political advertising policy, that would create an earthquake, a seismic shift that would impact everyone’s campaign strategies.”
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