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There’s no doubt that CTV and OTT were the big trends for political advertising in 2020.
“We saw a ton of investment in the CTV space, both programmatically and through reserved buys with premium CTV providers,” Briscoe said of Centro’s demand-side platform (DSP).
Between January 1 and October 5, 2020, for example, CTV accounted for 25% of the programmatic political ad dollars that went through Centro’s system. In 2018, just 5% of Centro’s political programmatic buying went to CTV.
Read more in eMarketer.