"Being unduly dependent on a platform that might make an abrupt change was a major shake-up in the thinking of many politicians, according to Grace Briscoe, senior vice president at Basis Technologies, which handles political advertisements. Short notice of changes can be especially problematic in close races like January 2021’s Georgia Senate runoff elections."
Read more in Insider Intelligence (subscription).
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Our Best Workplaces lists highlight organizations excelling in creating positive, inclusive, and engaging environments. Explore top companies recognized for exceptional ...
