"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Being unduly dependent on a platform that might make an abrupt change was a major shake-up in the thinking of many politicians, according to Grace Briscoe, senior vice president at Basis Technologies, which handles political advertisements. Short notice of changes can be especially problematic in close races like January 2021’s Georgia Senate runoff elections."
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