In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Being unduly dependent on a platform that might make an abrupt change was a major shake-up in the thinking of many politicians, according to Grace Briscoe, senior vice president at Basis Technologies, which handles political advertisements. Short notice of changes can be especially problematic in close races like January 2021’s Georgia Senate runoff elections."
Read more in Insider Intelligence (subscription).
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"ADWEEK’s inaugural Tech Stack Awards celebrate the companies behind 2025’s most groundbreaking product and platform launches that have driven proven ...